The Creativity Choice
The Creativity Choice

Signed Copy

The Creativity Choice

by Zorana Ivcevic Pringle
$30.00
Description

    A "groundbreaking" (Marc Brackett) correction to the myth that creativity is a trait that you're born with--instead, a Yale scientist proves, creativity is a decision that you make again and again

    Anyone who has ever participated in a brainstorming session will know that most of us do not lack ideas. Yet, many people never breathe life into these ideas. To turn inspiration into real achievement, you must decide to act--and then decide to act again and again, despite obstacles, until your thoughts take shape and come to life. This is what psychologist Zorana Ivcevic Pringle calls the creativity choice.

    Drawing on decades of research into the science of creativity, The Creativity Choice teaches readers how to bring ideas out of your mind and into the world. With stories ranging from an entrepreneur who built a national nonprofit, to a YouTuber who turned a hobby into a professional career, to a business leader who established a company culture of innovation, Pringle illuminates how people make creative ideas happen. She shows what it takes to get started, the psychological and emotional tools needed to navigate the creative process, and the social conditions that allow creativity to succeed. Through this book, you'll learn how to bridge the gap between having the first spark of an idea and actually doing something with it.

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Podcasters Maeve and Finn have just gotten a life-changing, blockbuster deal for their viral sex and relationships podcast, Tell Me How You Really Feel. Unfortunately, given their history, they can barely be in the same room together.

Now, Maeve needs to find a way to keep the show going without letting Finn completely ruin her. But to make things even more challenging, Finn is dead set on winning her back over. Told between flashbacks to the start of their show and the present, Tell Me How You Really Feel follows Maeve and Finn as they navigate their growing celebrity, try to make podcast history, and rediscover what they mean to each other.